In recent years, due to new technologies, new industries, new consumption, new cities and other challenges, especially the sudden new coronary pneumonia epidemic, it has had a profound impact on the current and future development of the professional market. The development of the textile and apparel professional market has entered the post-epidemic era. The professional markets around the world are facing various difficulties and urgently need to actively adapt to new requirements, improve new positioning, expand new functions, and play their wisdom and role in meeting the needs of the people for a better life.
In order to further promote the optimization and innovation of the textile and apparel professional market, the China Textile United Circulation Branch and the "Textile and Apparel Weekly" magazine developed the "Innovation and Development Market" column, which aims to summarize the exploration practices, successful practices and valuable experience of refining the cluster market in various regions. , Promote the improvement of core competitiveness and influence in the professional market, and contribute to leading the healthy development of the industry and enhancing international competitiveness.
Textile and apparel professional market welcomes new consumption era
With China's economic development, social progress and innovative practices of business civilization, consumer structure, consumer demand and consumption methods are gradually diversified and multi-leveled, and the two promote and interact with each other; people's consumption concepts and consumption behaviors are becoming more mature and gradually The new era of consumption, which shows that consumption has evolved into self-consumption, from symbol consumption to value consumption, from life-based guarantee consumption to spiritual leisure consumption, from functional focus to service experience, with the goal of continuously meeting the needs of the people for a better life is coming .
New changes in the post-epidemic era
Since the end of 2019, the new crown epidemic has swept across the country and even the world. It has become the most difficult public health emergency since the founding of New China. It has affected all aspects of the social economy and affected the hearts of hundreds of millions of people. The epidemic exposed some of the deficiencies in people ’s traditional lifestyles and lifestyles, prompting people to start a full reflection; the new crown epidemic broke people ’s routine lifestyles such as travel, dining, shopping, and tourism, and fully experienced a new lifestyle and consumption concept , Consumption choices and consumption habits have thus produced brand new and even revolutionary changes, which will inevitably lead to new consumption trends.
Pay more attention to the quality of goods and services. Quality is the basic guarantee for industrial safety and life safety. The outbreak of the New Coronary Pneumonia epidemic will cause a large number of price-oriented consumers to pay more attention to product quality and service quality; at the same time, it will further strengthen the original quality consumer group's more demands for higher quality, the shopping environment, Commodity quality, professional services, etc. produce new expectations and evaluations.
Pay more attention to green and healthy consumption. In recent years, with the improvement of people's living standards and the occurrence of a series of security incidents, people have gradually gained a deeper understanding and understanding of green and healthy lifestyles and consumption habits. The new coronary pneumonia epidemic has caused people to put green health into the An extremely important position, such as starting to increase the demand for environmentally friendly fabrics and environmentally friendly products; out of the need to enhance physical fitness, it will increase the consumption of sportswear brands; out of the requirements of environmental protection, I hope that product packaging and distribution will be more green and environmentally friendly, etc. Wait.
Continuously expand self-service and convenient consumption. Under the new crown epidemic, "non-contact" consumption became popular. In the future, more consumers will recognize and prefer self-service consumption, such as self-service orders, self-service settlement, and self-service logistics. During the epidemic, many companies faced problems such as "difficult to find people" and high labor costs, which also prompted enterprises to increase the application of smart devices and the construction of scene-based experience environments to further guide consumers in self-service, convenience, and smart consumption.