Textile and apparel market must actively adapt to the consumer era

Summary:The textile and apparel professional market and operating merchants must actively adapt to the new c...

The textile and apparel professional market and operating merchants must actively adapt to the new challenges of the consumer era and the new changes in consumption patterns, revolving around the new needs of consumer groups, transforming and upgrading, innovating and developing, restructuring production organization methods and circulation business models, and realizing the supply chain channels. Specialization, intelligence, precision and efficiency.
Pay attention to the safety of the operating environment. The professional market is a personnel-intensive place; some professional markets still have a series of problems such as inadequate cleanliness and sanitation, goods occupying the road, heavy piles of goods in the shops, mixed traffic, passenger flow and cargo flow, and hidden fire safety risks. With the advent of the post-epidemic era, both consumers, buyers, business operators and local government managers will put forward higher requirements for the safety management and environmental order of the professional market. Safety will remain the most important priority in the professional market For major events, safety management will be stricter. The textile and apparel professional markets in all regions, especially in the small and medium-sized urban areas, must speed up hardware upgrades, increase efforts to optimize and beautify the operating environment, establish and improve safety management system standards, and effectively improve safety management levels.
Accelerate online and offline integration. The textile and apparel professional market is more dependent on offline physical channels, and the outbreak of the epidemic has a direct impact on it, forcing the professional market to accelerate the layout of online channels. Since Puyuan Cardigan Market first announced the opening of the "online" market, Jinrong Textile City "Yunshang Online Mall", Shengming International Fashion City "Clothing Housekeeper", Luokou Clothing City "WeChat Spike Group", Zhengzhou A number of online marketing services such as "Yin Xiaotao" on Yinji Plaza have been launched one after another. Yiwu International Commodity City, Changshu Garment City, Hangzhou Sijiqing Market, etc. have increased their live broadcast marketing at the stalls, while also guiding merchants to accelerate online channel sales. layout. In the post-epidemic era, on the one hand, the professional textile and apparel market needs to continue intensive cultivation of offline physical channels, on the other hand, it must accelerate online layout, build an omni-channel marketing system, deepen online and offline integration, and truly build a dual online sales and offline experience. Line integration of new models and new formats.
Speed ​​up the construction of a smart market. The New Coronary Pneumonia epidemic has made more markets and merchants realize the importance and urgency of increasing smart applications and building smart malls in the professional market; in particular, as soon as possible to build smart e-commerce applications, smart logistics, smart parking, smart firefighting and other smart The management system has continuously improved the ability of the intelligent system to respond quickly to major security incidents. It has become the consensus and common will of local government departments, professional market managers and operating merchants. After the opening of Guangzhou International Textile City and Puyuan Cardigan Market, in order to strengthen security and increase the application of information technology, Guangzhou Baima Garment Market developed a big data platform to realize real-time monitoring of passenger flow in the venue. The managed Internet technology grasps the data such as the number of people in the venue, the number of people from Hubei, and realizes the visual monitoring of the number of people stranded on the site, and promptly initiates passenger flow control measures. Behind the smart application is the improvement of more professional and precise comprehensive operation management capabilities in the professional market.
Strengthen platform alliance cooperation. When the new crown epidemic hits, the strong professional market and business operators will have a stronger ability to resist risks and adapt to changes. As market competition intensifies, the Matthew effect between markets and between merchants may become more apparent. For traditional professional markets and small and medium-sized merchants, whether to strengthen their own platform construction to enhance their value-added service capabilities, or to be included in a larger cooperation platform and seek symbiotic and win-win development opportunities in cooperation has become a must for every market and merchant. The topic of thinking. For leading professional markets and high-quality business operators with good development foundations, accelerating resource integration, establishing cooperative alliances, continuously optimizing and expanding circulation channels, and further enhancing industry leadership and voice have become the proper meaning of the post-epidemic era And inevitable.
Under the epidemic situation, the textile and apparel professional markets have taken emergency measures with the help of local governments, such as reducing merchant rents and speeding up online sales, etc., to obtain opportunities; the epidemic situation in the past, there will still be a recovery and stability in the professional markets everywhere The process of reorganizing the glory. More importantly, the local textile and apparel professional markets must re-examine the market ’s original strategic layout, merchant structure, channel resources, and factor inputs from the epidemic situation, and further think about the positioning, function, role, and future development direction and trend of the professional market; Focusing on the construction of smart shopping malls and industrial big data centers, a tighter and more precise supply chain linkage mechanism will be established; the focus will be on promoting the cooperation of large and small enterprises with platform economy as the link, and jointly building a risk prevention system for the industrial chain, etc. Under the new environment where changes become the norm and challenges become opportunities, the local textile and apparel professional markets need to think more carefully and deeply about the future. We expect that the new coronary pneumonia epidemic will not only change consumer perceptions and decision-making judgments in the future, but will also allow us to make a clearer and firmer decision on the path of optimization and upgrading of the professional market.